SPOTIFY
AUDIOBOOKS CAMPAIGN

CLIENT:
Spotify
Audio-streaming and Media Services Company
New York, USA
3 Months

Although most Gen Z'ers prefer Spotify, they tend to view the platform exclusively as a music streaming service. Spotify aims to shift this perception among Gen Z and foster new ways to inspire existing and potential users to explore and engage with the world of audiobooks.

INSIGHT:
Our primary finding is that nearly half of the audiobooks on the market are consumed by Gen Z and Millennials, indicating that these generations are still engaged in reading, but in new ways that work for them.

OPPORTUNITY:
Our cultural reality is that story time is evolving, and Spotify offers the flexibility to enjoy it anytime and anywhere.

IDEA:
Storytime. Anytime. Anywhere.

COPYWRITERS:
KURTIS HILLIARD
ANDRIELLE GISCOMBE

ART DIRECTORS:
HARMONIE MALENGO
DESTINY WASHINGTON

DESIGNER:
DESTINY WASHINGTON

STRATEGY:
GROUP EFFORT


Contributions:
- Presentation Design
- Brand Identity + Design
- Production Design
- OOH + DigitaL Ads
- Qr Code + Video design
- In-APP / UX Design

Here’s an instance of the design and tone we chose, utilizing colors and vector elements from Spotify's brand guidelines to correspond with their vivacious and youthful persona.

Here's an instance of our Hero out-of-home (OOH) campaign, maintaining Spotify's lively and youthful tone by incorporating emojis.

Here's an instance of our Hero out-of-home (OOH) campaign, maintaining Spotify's lively and youthful tone by incorporating emojis.

The advertising campaign will be individualized and tailored to each neighborhood and location, reinforcing the concept that story time is accessible anytime, such as during traffic jams or while en route to the store. Here's an instance of our Hero

The advertising campaign will be individualized and tailored to each neighborhood and location, reinforcing the concept that story time is accessible anytime, such as during traffic jams or while en route to the store. Here's an instance of our Hero out-of-home (OOH) campaign, maintaining Spotify's lively and youthful tone by incorporating emojis.

We proposed a social media and experiential scavenger hunt featuring audiobook clips, with the ultimate reward being exclusive access to your preferred artist or author.

We proposed a social media and experiential scavenger hunt featuring audiobook clips, with the ultimate reward being exclusive access to your preferred artist or author.

After successfully completing the scavenger hunt, listeners will receive an invitation to attend exclusive story time events featuring their favorite authors and artists. These events will be held in various locations across different cities, each on

After successfully completing the scavenger hunt, listeners will receive an invitation to attend exclusive story time events featuring their favorite authors and artists. These events will be held in various locations across different cities, each one unique to the author or artist and the city itself. The events will continue to reflect the fun and playful theme of story time, anytime and anywhere.

Here are a few examples of the in-app experience and UX design, staying true to Spotify's existing brand elements. Our design includes interactive audio-visual elements for audiobooks, gamification through notifications and alerts, and AI-generated recommendations for music and reading.

NYC marketing campaign for Out-of-Home (OOH) and social media ads.

By partnering with UberEats, Spotify can offer new users a free audiobook alongside their food delivery, expanding the idea of storytime to dinnertime.

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ADIDAS