As an art director and designer, I have worked on and improved my process in order to facilitate success in the projects I lead or am in a team with.
MY
PROCESS
ANALYZE
In this phase, the main goal is to gather insightful, credible
and engaging information for project-related decisions.
PLAN
Producing quality creative work demands intentionality:
I achieve this drawing inspiration from my surroundings
to guarantee diversity of thought.
EXECUTE
The best ideas exceed our self-imposed limits. In this phase,
I stretch my creative boundaries and explore to reveal the
most effective solution.
EVALUATE
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Ideation
Design Thinking
Product design
Strategic Planning
Visualization
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Conceptual Thinking
Brand Identity
Creative Direction
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Research & Analytics
Brand Voice & Tone
Social Media & Marketing
I prioritize the critical steps of evaluation and improvement;
design should not only be visually appealing but problem-solving.