As an art director and designer, I have worked on and improved my process in order to facilitate success in the projects I lead or am in a team with.

MY
PROCESS

ANALYZE

In this phase, the main goal is to gather insightful, credible
and engaging information for project-related decisions.

PLAN


Producing quality creative work demands intentionality:
I achieve this drawing inspiration from my surroundings
to guarantee diversity of thought.

EXECUTE


The best ideas exceed our self-imposed limits. In this phase,
I stretch my creative boundaries and explore to reveal the
most effective solution.

EVALUATE

  • Ideation

    Design Thinking

    Product design

    Strategic Planning

    Visualization

  • Conceptual Thinking

    Brand Identity

    Creative Direction

  • Research & Analytics

    Brand Voice & Tone

    Social Media & Marketing


I prioritize the critical steps of evaluation and improvement;
design should not only be visually appealing but problem-solving.